Last revised and effective as of: May 15, 2019
WHAT INFORMATION ABOUT ME IS COLLECTED THROUGH THE WEBSITE?Depending on your use of Website, we may collect two types of information: personally identifiable information and non-personally identifiable information.
Personally Identifiable InformationPersonally identifiable information is information that identifies you or can be used to identify or contact you. The categories of personally identifiable information that may be collected through the Website include but are not limited to your name, title and specialty, email address, telephone number, company name and industry, questions and comments and physical address.
Non-Personally Identifiable InformationNon-personally identifiable information is information, any single item of which, by itself, cannot be used to identify or contact you. The categories of non-personally identifiable information that may be collected through the Website include but are not limited to questions and comments, IP addresses, browser types, unique device identifiers, device types, what type of Internet browsing device you are using, requested URL, information such as how you arrived at our Website (including referring URL), network name, the country, state, and city where your server is located, browser language, the pages you view, the date and time of your visit, domain names, and other statistical data involving use of the Website. Certain non-personally identifiable information may be considered a part of your personally identifiable information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. However, the same pieces of information are considered non-personally identifiable information when they are taken alone or combined only with other non-personally identifiable information (for example, your viewing preferences) in a way that would not enable you to be identified.
Registering to Use the Website.You may be required to establish an account in order to take advantage of certain features of the Website. If you wish to establish an account, you will be required to provide us with information (including personally identifiable information and non-personally identifiable information) such as name email address, telephone number, organization, affiliation, practice, title, studies of interest, state and specialty. In addition, we may obtain your personally identifiable information from you if you identify yourself to us by sending us an email with questions or comments. Also, we will have access to any personally identifiable information that you choose to share through the Website.
Cookies and Action TagsWe may collect information passively using “cookies” and “action tags.” By using cookies and action tags together, we are able to gain valuable information to improve the Website.
For the avoidance of doubt, this Website may use third-party service platforms. These third-party service platforms may place cookies on your computer or mobile device. If you would like to disable “third party” cookies, you may be able to turn them off by going to the third party’s website.
We may, without limitation, use the following cookies:
- Google Analytics cookies to understand web metrics
- Session cookies may be set by WordPress when a user logs in to certain areas of the Site. These cookies contain a user’s authentication details and the settings for the admin area interface. These session cookies expire every 15 days.
- Pardot tracks visitor and prospect activities on certain areas of the Website by setting cookies on your browser. Cookies are set to remember preferences (like form field values) when a visitor returns to the Website. Pardot also sets a cookie for logged-in users to maintain the session and remember table filters.
Here are links to the main third-party platforms we may, without limitation, use:
“Action tags,” also known as web beacons or gif tags, are a web technology used to help track website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of the Website or email sent on our behalf may contain action tags.
Log FilesWe also collect information through our Internet log files, which record data such as user Internet Protocol (IP) addresses, browser types, domain names, and other anonymous statistical data involving the use of the Website. This information may be used to analyze trends, to administer the Website, to monitor the use of the Website, and to gather general demographic information. We may link this information to personally identifiable information for these and other purposes such as personalizing your experience on the Website and evaluating the Website in general.
Without limitation of the foregoing, an IP address is a number that automatically identifies the computer or mobile device that you are using to access the Internet. The IP address enables us to send you the site pages that you want to visit or data you want to view. The IP address may disclose the server owned by your Internet service provider. We use your IP address to help diagnose problems with our server and to support our website administration.
DOES HEALTHCORE COLLECT INFORMATION FROM CHILDREN UNDER 13 YEARS OF AGE THROUGH THE WEBSITE?We are committed to protecting the privacy of children. The Website is not designed for or directed to children under the age of 13. We do not collect personally identifiable information through the Website from any person we actually know is under the age of 13.
FOR WHAT PURPOSES IS THE INFORMATION COLLECTED THROUGH THE WEBSITE?In general, we use the information collected through our Website to process your transactions, to conduct and improve our business, to help us understand who uses the Website, to improve the Website, for internal operations and overall systems administration, to provide services to you through the Website and, if you request information or request that we contact you, to respond to your requests. In addition, if you identify yourself to us by sending us an email with questions or comments, we may file your questions or comments (with your personally identifiable information) for future reference. We may also use the information gathered through the Website (including your personally identifiable information) for statistical purposes, to perform statistical analysis of user behavior, and to evaluate and improve the Website and our business. We may link some of this information to personally identifiable information for internal purposes. Without limitation to the foregoing, we may collect non-personally identifiable information on individuals who view our site to analyze traffic patterns, site usage and behaviors associated with the Website. This information may be stored in a database and may be used to generate aggregate data. Aggregate data may be used to better serve our clients by helping to improve our Website design and programs.
If you opt in, we may use personally identifiable information to send you HealthCore marketing materials including information about our programs and promotional information and/or marketing materials (including newsletters) from our Corporate Affiliates, including without limitation New England Research Institutes, Inc.
Third Parties GenerallyWith respect to our Website, your non-personally identifiable information may be provided to third parties, including where such information is combined with similar information of other users of the Website. In addition to the above, when individuals use our Website, third parties (including without limitation third-party analytics and other service providers) may directly collect information about our Website visitors, including about our visitors’ online activities over time and across different websites. The third parties to which information may be provided, or who may directly collect information, may include analytics and other service providers, vendors and website tracking services, affiliates, actual or potential commercial partners, clients, licensees, researchers, and other similar parties.
Please note in particular that the Website uses Google Analytics, including its data reporting features. Information collected by Google Analytics includes but is not limited to web metrics. For information on how Google Analytics collects and processes data, please see the site “How Google uses data when you use our partners’ sites or apps”, currently located at www.google.com/policies/privacy/partners/. For information on opting out of Google Analytics, we encourage you to visit Google’s website, including its list of currently available opt-out options presently located at https://tools.google.com/dlpage/gaoptout.
Laws and Legal RightsYour information (including your personally identifiable information) may be disclosed upon a good faith belief that disclosure is required in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, lawful requests by public authorities, including to meet national security or law enforcement requirements, or other valid legal process. Your information may be disclosed in special circumstances upon a reasonable belief that disclosing this information is necessary to identify, contact, or bring legal action against someone, to detect fraud, or to protect our rights or property or the safety and/or security of our Website, our business or the general public.
Outside ContractorsWe may employ independent contractors, vendors, and suppliers (collectively, “Outside Contractors”) to provide specific services and products related to the Website and/or our business, including hosting, maintenance, auditing, monitoring, and other services. In the course of providing products or services to us, these Outside Contractors may have access to your information (including personally identifiable information). We use reasonable efforts to ascertain that these Outside Contractors are capable of protecting the privacy of your personally identifiable information.
IS THE INFORMATION COLLECTED THROUGH THE WEBSITE SECURE?We want your information (including personally identifiable information) to remain secure. We strive to provide transmission of your information from your computer or mobile device to our servers through techniques that are consistent with commercially reasonable standards and to employ administrative, physical, and electronic measures designed to protect your personally identifiable information from loss, misuse, and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved and the nature of the information. Notwithstanding the above, you should be aware that there is always some risk involved in transmitting information, both over the Internet and through other online and offline channels. There is also some risk that others could find a way to thwart our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security or privacy of any information you transmit to us, and you do so at your own risk. Without limitation to the foregoing, if you provide us with your email address, we may communicate with you via email to the extent permitted by applicable law. Unless otherwise noted, email through our Website is not a completely secure and confidential means of communication. Non-encrypted email may be accessed and viewed by other Internet users without your knowledge and permission while in transit to us.
DO NOT TRACKThe term “Do Not Track” refers to a HTTP header offered by certain web browsers to request that websites refrain from tracking the user. We take no action in response to Do Not Track requests.
You should be aware that it may not be technologically possible to update, delete or change each and every record of the information you have provided to us from our system. The need to back up our systems to protect information from inadvertent loss means that a copy of your personally identifiable information may exist in a non-erasable form that will be difficult or impossible for us to locate. After receiving your request, we will use commercially reasonable efforts to update, correct, delete or change, as appropriate, all personally identifiable information collected through the Website and stored in databases we actively use and other readily searchable media, as appropriate, as soon as and to the extent reasonably practicable.